Privacy Policy

1. Introduction

This Privacy Policy explains how Daniel Ahern Books ("we," "us," or "our") collects, uses, and protects your personal data when you use our website, purchase books from us online, at book fairs, or in our antique shop locations. We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.   

  • Data Controller: Daniel Ahern Books

  • Contact Information: Home Farm House, Humber Lane, Tidworth, SP9 7BE

2. Information we collect

We may collect the following personal information:

  • Contact information: Name, address, email address, and phone number.

  • Payment information: Payment details (handled securely by our payment processors).

  • Purchase history: Records of your purchases.

  • Communications: Records of our communications with you (eg, emails, inquiries).

  • Website usage data: IP address, browser type, device information, and website activity (collected through cookies and analytics tools).

3. How we collect information

We collect information:

  • Directly from you when you place an order, create an account, or contact us.

  • Automatically through cookies and analytics tools when you visit our website.

  • When you provide information to us at book fairs or in our antique shop locations.

4. How we use your information

We use your information to:

  • Process and fulfill your orders.

  • Provide customer support and respond to inquiries.   

  • Send you marketing communications (with your consent).

  • Improve our website and services.

  • Comply with legal obligations.

  • Prevent fraud and ensure security.

5. Legal basis for processing

We process your personal data based on the following legal grounds:

  • Contractual necessity (to fulfill orders).   

  • Consent (for marketing communications).

  • Legitimate interests (website analytics, fraud prevention).

  • Legal obligations.

6. Data sharing

We may share your information with:

  • Third-party service providers (payment processors, delivery companies, website analytics providers).

  • Legal authorities (when required by law).

We will not sell or rent your personal information to third parties.

7. Data security

We implement security measures to protect your personal data, including:

  • Secure servers and encryption.

  • Access controls.

Please note that no online transmission or storage system is completely secure.

8. Data retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For example:   

  • Order information is retained for accounting and tax purposes.

  • Marketing data is retained until you withdraw consent.

9. Your rights

You have the following rights:

  • Right to access your personal data.

  • Right to rectify inaccurate data.

  • Right to erase your data.

  • Right to restrict processing.

  • Right to data portability.

  • Right to object to processing.

  • Right to withdraw consent.   

  • Right to complain to the Information Commissioner's Office (ICO).

To exercise these rights, please contact us at: info@danielahernbooks.co.uk

10. Cookies

Our website uses cookies to enhance user experience. You can manage your cookie preferences through your browser settings. 

11. Changes to this Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes.   

12. Contact information

If you have any questions or concerns about this Privacy Policy, please contact us at:

Daniel Ahern Books
Home Farm House, Humber Lane, Tidworth, SP9 7BE
info@danielahernbooks.co.uk

07880 551441